Maxwell Stephens

LinkedIn: Performance + Promotion

Actively Building a Network

When it comes to building a strong network, quantity over quality can sometimes be the way to go. Having a greater LinkedIn network, regardless of the quality of those connections, increases the opportunities available for whatever you want to do. More people in your network, means more people who see your posts, which means more interactions and therefore more potential customers. You should aim to have as many connections as possible within your industry or target market to maximize your potential reach. Personalizing your connection requests is a great way to help building your network, explain why you would like to connect, mention what you like about their posts. This shows that you are real person, seeking a genuine connection.

Posting on LinkedIn

Posting content will result in a percentage of viewers interacting and connecting with you within the day that you posted. Usually these people would like to see more of your content because they either find it interesting, funny or helpful. Regularly posting and accepting the inbound connection requests which come with this allows you to avoid the outbound request limit. Over 3000 posts in LinkedIn have been analyzed and these tips have been produced which can increase both the quantity and quality of your interactions:

  • Have a title between 40 and 50 characters long
  • Adding 8 images to your post maximizes it’s viewership
  • Don’t add videos to your posts
  • Posts with a question within the headline perform badly
  • The most viewed LinkedIn posts tend to be 1,900 to 2,000 words long
  • Promote your LinkedIn posts on other social media

Ideas for Content

Posting on LinkedIn to gain connections seems easy… until you try and think of something worthwhile to say. One way to generate ideas is to be more transparent about your work. Some of the things which you to day in, day out and seem really boring and tedious to you, may actually be of interest to others. Post about your day of work, see if it useful for others operating within your industry or if people from outside find it interesting. LinkedIn can be a game of trial and error – see how others respond, if it is positive, run with the idea, if not, try something new.

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