Preparing for Your Interview

Fail to prepare, prepare to fail. It’s an old saying but it’s certainly true when it comes to interviews. Arriving on time, carefully delivered and well thought out answers, and the ability to sell yourself effectively, all add up to a very successful interview!


The Logistics


Often we get so wrapped up in preparing answers to the key questions, that we forget to think about the logistics. Getting lost on your way to the interview, or worst, arriving late, can really jeopardise your chances of success. Here are a couple of things to consider:


› THE LOCATION – Do you know the route? If you’re unsure, consider planning your route ahead of time.

› THE TIMING – When do you need to leave? How much time should you allow? How long will the interview be?

THE PANEL – Who will be on the panel? Have you looked them up on LinkedIn beforehand, to get an idea of the person who will be interviewing you?


The Company


Once you’ve sorted the logistics, you need to research the company to make sure you have all the information you may be questioned on.


› COMPANY WEBSITE – What do they do? What does the business believe in? When and how was the business established?

› COMPETITORS – Who are they? How does the company you’re interviewing for differ from them?

› ARTICLES AND REPORTS – How are they performing? What has been published about the business recently? Do they have any successes or challenges that have been reported on?


Make sure you re-read the job description too, so you have a clear idea of what they’re looking for, and can tailor your answers accordingly.


The Selling Story


Then with the logistics sorted and company information at hand, you need to prepare yourself! An interview is all about selling yourself, so you need to think about the answers you’re going to give and the experience you have.


› EXPERIENCE – What is your work history? How does it relate to the job? What are the key roles you want to highlight?

SUCCESSES – What do you want to shout about? Where have you been successful, and do you have examples you can share?

› WEAKNESSES – Do you know what might stop you getting the job? How will you address it? How can you turn your weakness in to a positive?


Prepare, prepare prepare, and you’re giving yourself the best possible chance of success.

Good Luck!

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