The prevailing message around business Headquarters’ moving forwards seems to be that they need to become more adaptable, particularly in regards to their function, location, and scale. In many sectors, particularly professional service sectors, the HQ premises and address can be seen as a badge of honour – a form of status symbol and a physical embodiment of the business and its brand. We do believe that this mentality will continue, yet it make just take a slight back seat to other functional considerations.
Some leaders have suggested that a new, more flexible approach to corporate HQ’s and offices needs to be taken. The future may indeed lie in smaller centralised premises which support more localised, regional hubs. We think this may be a fine balancing act, combining a focus on brand and
corporate reputation with enhanced remote working opportunities and capabilities.