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April 24, 2024
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Career Advice

Why Asking Questions in a Job Interview Matters

April 24, 2024
|
Career Advice
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Job interviews often place most of the attention on the candidate’s answers. However, a strong interview should be a two-way conversation.

The employer is assessing whether you have the skills, experience and attitude required for the role. At the same time, you should be deciding whether the organisation, team and position are right for you.

Preparing thoughtful questions helps you gather valuable information, demonstrate genuine interest and leave a stronger final impression.

Demonstrate Interest and Engagement

Asking relevant questions shows that you have prepared properly and are interested in more than simply securing any available job.

Well-considered questions demonstrate:

  • Curiosity
  • Commercial awareness
  • Enthusiasm
  • Preparation
  • Confidence

They also show that you have taken time to understand the organisation and are thinking seriously about how you could contribute.

Learn More About the Role

A job description rarely provides the full picture.

The interview gives you an opportunity to understand:

  • The role’s main priorities
  • Day-to-day responsibilities
  • Immediate challenges
  • Performance expectations
  • Available resources
  • Opportunities for progression

This information can help you decide whether the role genuinely aligns with your experience and career goals.

Understand the Company Culture

Workplace culture can have a significant effect on performance, wellbeing and job satisfaction.

Questions about values, leadership and team dynamics can help you understand how the organisation operates in practice.

For example, you may want to learn whether the company is:

  • Collaborative or highly independent
  • Formal or relaxed
  • Fast-moving or process-driven
  • Supportive of flexible working
  • Focused on internal development

The answers may reveal whether you are likely to feel comfortable and perform well within the environment.

Highlight Your Relevant Experience

Thoughtful questions can also create opportunities to reinforce your suitability.

For example, asking about the biggest challenge facing the team may allow you to explain how you dealt with a similar issue in a previous role.

This helps you demonstrate:

  • Problem-solving ability
  • Relevant experience
  • Commercial understanding
  • Strategic thinking
  • Genuine interest in contributing

The key is to keep the question natural rather than turning every answer back into a sales pitch.

Assess Long-Term Compatibility

A role may appear attractive on paper but still be unsuitable in practice.

Asking about progression, leadership style, workload and team structure can help you identify whether the opportunity supports your longer-term goals.

This is particularly important when considering a significant career move.

Five Strong Questions to Ask

1. How Does the Company Demonstrate Its Values?

This moves beyond the values listed on the website and explores how they influence everyday decisions and behaviour.

It can reveal how the organisation treats employees, customers and stakeholders.

2. Who Is Your Main Competitor, and What Differentiates You?

This demonstrates commercial awareness and interest in the company’s position within its market.

The answer may also provide insight into its priorities, strengths and future direction.

3. What Keeps Employees Here?

This is a useful way to explore culture, retention and employee experience.

Listen for specific examples rather than broad claims.

4. What Is the Most Challenging Part of the Role?

Every position has difficulties.

This question shows realism and helps you assess whether you have the skills, resilience and support needed to succeed.

5. Is This a New Role, or Am I Replacing Someone?

This provides useful context about the vacancy.

A new role may suggest growth or restructuring. A replacement role gives you an opportunity to understand why the previous employee left and what the organisation wants to change.

Other Useful Questions

You could also ask:

  • What would success look like during the first six months?
  • How is the team structured?
  • What are the immediate priorities for the successful candidate?
  • How would you describe the management style?
  • What professional development opportunities are available?
  • What are the next steps in the recruitment process?

Choose questions that have not already been answered during the interview.

Questions to Avoid

Avoid asking questions that:

  • Could be answered through basic research
  • Focus only on salary and benefits too early
  • Suggest you have not read the job description
  • Are excessively negative
  • Put the interviewer in an uncomfortable or confrontational position

Salary, benefits and flexibility are important, but timing and tone matter.

Prepare More Questions Than You Need

Aim to prepare five or six questions in advance.

Some will probably be answered during the interview, so having alternatives ensures you are not left with nothing to ask at the end.

You can also adapt your questions based on what has been discussed.

Listen Carefully to the Answers

The quality of your questions matters, but so does how you respond.

Listen carefully, ask follow-up questions where appropriate and avoid moving mechanically through a prepared list.

A genuine conversation will leave a stronger impression than a scripted exchange.

Final Thoughts

Asking questions is not an optional extra at the end of an interview. It is an important part of evaluating the opportunity and demonstrating your suitability.

Thoughtful questions show preparation, confidence and genuine interest. They help you understand the role more clearly, assess the organisation’s culture and decide whether the position supports your long-term goals.

A successful interview is not only about giving the right answers. It is also about asking the right questions.

If you would like to up your interview game even further, take a look at our article on what NOT to say during a job interview: