A job description does two jobs: it is the full record of the role, and the advert is the invitation to apply. This guide shows how to start with the problem the role solves, get the title and level right, write outcomes instead of task lists, separate essential from desirable, be open about pay and authority, and test the result before publishing.
Writing an FM Job Description That Attracts Leaders is a practical guide for employers hiring facilities, estates or workplace leaders. Capable people choose whether to apply in the first few lines of an advert, and a vague or inflated job description loses them.
The guide explains the difference between the job description and the advert, and how to write each so they agree with each other and with the role you actually need filled.
What the guide covers
- Starting with the problem the role solves, not the title
- Getting the title and level right through scope, budget and authority
- Opening with a pitch, and writing outcomes rather than a list of tasks
- Separating essential from desirable requirements, and describing experience honestly
- Being open about pay, flexibility, authority and accountability
- A pre-publication test and an FM job description checklist
Related reading
- Facilities Manager Job Description Template
- Head of Estates Job Description Template
- Facilities Management Salary Guide UK 2026
Who this resource is for
Hiring managers, HR teams and directors who write or approve FM, estates and workplace job descriptions and want better applications from stronger candidates.
Talk to Maxwell Stephens
Maxwell Stephens is a specialist Facilities Management recruitment consultancy. If you are planning an FM, estates or workplace appointment, contact us for a confidential conversation.