How to Market Yourself as an Interim

How to Market Yourself as an Interim...

Just as a great product is rarely a success if poorly marketed, simply having skills, knowledge, experience and even track record is no guarantee of success as an interim manager.

Many aspiring interim managers underestimate the amount of marketing they need to do in order to succeed. They may believe that simply dusting down their CV and lodging it with a few interim service providers is all they need to do, but nothing could be further from the truth.